October 1st, 2008
Advanced Clinically Tested Over-the-Counter Supplement Designed to Break Through Biological Survival Mode Sluggishness
(New York, NY, October 1, 2008) – While searching for the next big weight loss breakthrough, one of America’s most successful diet supplement brands, Metabolife®, invented a proprietary formula of nutrients that is clinically tested to address the frustrating “rebound stage” that occurs after weight loss. Break Through, a clinically tested, patent pending formula, is the only one of its kind to help the body get past its biological survival mode sluggishness to the most challenging part of weight loss; maintaining the results. Break Through is part of the Metabolife® 2-stage weight loss system that supports a mission to help Americans “get the life they deserve” and includes a patent pending combination of key nutrients such as green tea, caffeine, cayenne, and the amino acid L-Tyrosine. Break Through can be found online at www.metabolife.com and at drug and grocery retailers nationwide, including Walgreens, Kmart, RiteAid, CVS and Fred Meyer, for a suggested retail price of $29.99.
Though many diet supplements on the market help initial weight loss, this product uniquely addresses the critical post weight loss rebound period, where a natural metabolic slowing may contribute to weight regain. Break Through was developed by some of the world’s foremost obesity researchers in Denmark.
“In our clinical trials at the University of Copenhagen,” said Dr. Soren Toubro, “we started with a group of 80 obese individuals who lost a significant amount of weight on a hypocaloric diet. The effect of adding our compound was a sustained increase in thermogenesis for eight weeks combined with an improved reduction in fat mass. The results of the double blind study are exciting because we were able to maintain the metabolic increase from week one to week eight. This is unprecedented with an ephedra free compound. The key base of the formula became Metabolife® Break Through and is distributed to millions of Americans who want to maintain their success after initial weight loss.”
“Eons before we had artificial shelter and heating and cooling environments, our bodies were built to survive a naturally harsh environment and scarcity of food due to seasonal changes and nomadic moves from one place to another,” says Greg Grochoski, Chief Science Officer for Metabolife®. “Even today, an initial weight loss signals the body to go into a conservation mode as it biologically expects winter or a move to a scarce food area. We are built to conserve fat to protect the internal organs until spring arrives or the situation changes. This ‘rebound’ is therefore a natural reaction, but a problem in today’s world, when we lose weight for different reasons. We found that we can keep thermogenesis (an aspect of metabolism) at a higher, stabilized and healthy rate for a full eight weeks which can help the body continue to slough off excess fat”
Metabolife® (www.MetaboLife.com) is a dietary supplement brand with six products that include Metabolife Ultra®, Metabolife® Green Tea, Metabolife® Caffeine Free, Metabolife® Break Through, Metabolife® Extreme Energy and Metabolife® Aqua Slim™. All the Metabolife® products are supported by MLifeSupport on www.metabolife.com, a free online community of inspiration, motivation and real help from experts and peers. Metabolife® is a product of ISI Brands® Inc. (www.isibrands.com). ISI Brands is a proactive health and wellness educator and provider of over 850 high-quality, ready-for-sale natural and vitamins, nutrients and other health supporting tablets, capsules, powder drink mixes, nutritional snacks and bars. ISI Brands® include Twinlab® Fuel®, Twinlab® Nutrition, Alvita®, Nature’s Herbs®, Cole Water®, Dr. Weil™ and Dr. Greene™ brand products. ISI Brands® Inc. provides end-to-end product formulation, manufacturing, logistics, warehousing, marketing, sales, and fulfillment services.
# # #