COMMUNITIES NATIONWIDE LEARN “LESS IS MORE” FROM METABOLIFE® THROUGH 1,000 IN-HOME PARTIES AND AN INTERACTIVE SITE WWW.JOINLESSISMORE.COM
A Celebration of the BIG Impact that Results from Taking Small Actions
New York, NY (October 6, 2009) — Metabolife, a leading brand in the weight management industry, launched Metabolife “Less Is More” — a campaign encouraging participants to bring about positive, incremental changes to their lives and the lives of others through simple, everyday thoughtful actions. The campaign kicked-off with the launch of www.joinlessismore.com.
“Metabolife knows that it is often the accumulation of small changes that delivers lasting results and weight loss is just one area of life where this is true,” says Niki Simoneaux, Director of Brand Management. “We created ‘Less is More’ to bring this all to life, to help people realize the real impact that comes from taking even the smallest action in the right direction in any area of life that matters to them.”
On the website www.joinlessismore.com, participants have a place to either join in on actions for positive change that other participants have posted to the site, or to create their own actions and post them to the site to inspire others to join in. Participants get points when they complete an action or when others complete actions they posted to the site, and by watching these points build up participants see how quickly small actions can lead to big change. To keep it fun, there are sweepstakes at various point levels where participants can have a chance to win a variety of great prizes.*
The initial launch was supported with 1,000 parties across the country each with a “Less is More” theme on September 26, 2009, organized by House PartyTM. The parties were a place for individuals to come together to encourage one another to explore and celebrate new ways to enhance their lives by taking part in small, but impactful measures that bring positive incremental change to their communities and the world. Hosts of the Metabolife “Less Is More” parties were encouraged to pick one of the following themes for their party: “Stress Free”, “High Energy”, “Make It Light”, “Recycling” and “Clothing Swap” or to design their own theme.
Once they selected a theme, they were given the design tools to create a themed party page on a national website to build communities with other hosts and guests. They were also given party tips and smart life solutions to incorporate which helped them and their guests think about and consider losing those things that “weigh” them down, whether that be extra weight, old clothing, or household clutter in their lives.
“We had a great time. We enjoyed the tips for living simply and how to reduce stress in our lives. We all sat around practicing exercises with the stress band. We enjoyed talking about starting healthier lifestyles.” —House Party Host
“We had fun. Each person was to bring a few things that they wanted to donate to Good Will. It was funny because there ended up being some swaps made before we even filled the bag. That is what it is all about. I have two big bags to drop off. We played Wii and talked about diets, kids, recycling, etc. Thanks for the great
ideas.” —House Party Host
The Metabolife “Less Is More” Campaign will continue through the end of November. Everyone is encouraged to go to www.joinlessismore.com and register to share their efforts for positive change in their own lives and within their communities.
For future information about “Less Is More”, please visit www.joinlessismore.com.
Metabolife (www.metabolife.com) is a dietary supplement brand with six products that include Metabolife Ultra®, Metabolife® Green Tea, Metabolife® Caffeine Free, Metabolife® Break Through, Metabolife® Extreme Energy and Metabolife® Aqua Slim™. All the Metabolife products are supported by MLifeSupport on www.metabolife.com, a free online community of inspiration, motivation and real help from experts and peers. Metabolife is made by ISI Brands Inc., a leading global manufacturer of high quality dietary supplement products. For information about other great products from ISI Brands visit www.isibrands.com.
About House Party
Founded in 2005, House Party is a leading consumer activation and experiential marketing services company that engages thousands of qualified consumer advocates who host in-home parties featuring a brand, product or element of entertainment programming. Managed via a proprietary, customized online community space for each brand event, consumers engage both in home and online to explore and promote brands they love. Today House Party stands alone as the most trusted, influential and comprehensive medium for generating in-home marketing results. Headquartered in Irvington, NY, House Party is dedicated to creating and executing successful, high-impact, consumer activation campaigns for a diverse range of industries and Fortune 1000 companies.
*Sweepstakes starts September 25, 2009 and ends November 30th, 2009. Sweepstakes with multiple winners 18+ years old. No purchases necessary. Complete rules at www.joinlessismore.com/contest-rules