Metabolife General

Metabolife® Helps People Nationwide Start Off the New Year Right As the Presenting Sponsor of the 2009 Brian Boitano Skating Spectacular

--Tune-In to NBC New Year’s Day at 4pm EST for the Telecast--

Bridgeport, CT (December 31, 2009) — Metabolife, a leading brand in the weight management industry, and supporting sponsor of the 2009 Brian Boitano Skating Spectacular introduces, “My Resolution” a part of Metabolife’s online community dedicated to helping people take that first step to becoming a better healthier person for the New Year.

“We know how important it is to start the New Year off right, so we created a place for individuals to share their resolutions with others and gain inspiration from our online community,” says Niki Simoneaux, Director of Brand Management. “Professional athletes know how important it is to have goals so we asked the skaters what their 2010 resolutions are and what they are doing to make them stick.”

“I think the way that I stay motivated is the things that I set out to do are things I truly love,” says Olympic gold-medalist Brian Boitano when discussing sticking to New Year’s resolutions. “Anything I am passionate about, I am going to be able to focus on completely.” National Champion Michael Weiss added, “I think if you can set a goal and go after that goal with a friend or a family member, you can push each other, which helps in times when you don’t want to follow through with exercise and eating right.”

Olympic gold-medalist Brian Boitano and musical guest Chicago star in Musselman's Applesauce presents Brian Boitano Skating Spectacular, a new theatrical figure skating event. Special guest stars will include three-time National Champion and two-time World Bronze Medalist Michael Weiss, World Champion Yuka Sato, as well as World Champion Kimmie Meissner, U.S National Champion Alissa Czisny, eight-time British Champion Steven Cousins, two-time World Professional Champions Elena Leonova & Andrei Khvalko, and World Silver Medalists Marie-France Dubreuil & Patrice Lauzon.
Tune-In to NBC New Year’s Day at 4pm EST for the Telecast…

About the event:

•What: Brian Boitano Skating Spectacular Presented by Metabolife
•When: New Year’s Day – Friday, January 1, 2010
•Where: NBC (Check your local listing for channel information)
•Time: 4:00pm – 6:00pm EST

To learn more about how Metabolife can help you reach your weight loss goals, go to www.metabolife.com. There's no reason to wait until January 1st to get started. Join in now by uploading a picture and typing in your 2010 resolution and motivation.

About Metabolife:

Metabolife (www.metabolife.com) is a dietary supplement brand with six products that include Metabolife Ultra®, Metabolife® Green Tea, Metabolife® Caffeine Free, Metabolife® Break Through, Metabolife® Extreme Energy and Metabolife® Aqua Slim™. All the Metabolife products are supported by MLifeSupport on www.metabolife.com, a free online community of inspiration, motivation and real help from experts and peers. Metabolife is made by ISI Brands Inc., a leading global manufacturer of high quality dietary supplement products. For information about other great products from ISI Brands visit www.isibrands.com.

Communities Nationwide Learn "Less is More" From Metabolife®

COMMUNITIES NATIONWIDE LEARN “LESS IS MORE” FROM METABOLIFE® THROUGH 1,000 IN-HOME PARTIES AND AN INTERACTIVE SITE WWW.JOINLESSISMORE.COM

A Celebration of the BIG Impact that Results from Taking Small Actions

New York, NY (October 6, 2009) — Metabolife, a leading brand in the weight management industry, launched Metabolife “Less Is More” — a campaign encouraging participants to bring about positive, incremental changes to their lives and the lives of others through simple, everyday thoughtful actions. The campaign kicked-off with the launch of www.joinlessismore.com.

“Metabolife knows that it is often the accumulation of small changes that delivers lasting results and weight loss is just one area of life where this is true,” says Niki Simoneaux, Director of Brand Management. “We created ‘Less is More’ to bring this all to life, to help people realize the real impact that comes from taking even the smallest action in the right direction in any area of life that matters to them.”

On the website www.joinlessismore.com, participants have a place to either join in on actions for positive change that other participants have posted to the site, or to create their own actions and post them to the site to inspire others to join in. Participants get points when they complete an action or when others complete actions they posted to the site, and by watching these points build up participants see how quickly small actions can lead to big change. To keep it fun, there are sweepstakes at various point levels where participants can have a chance to win a variety of great prizes.*

The initial launch was supported with 1,000 parties across the country each with a “Less is More” theme on September 26, 2009, organized by House PartyTM. The parties were a place for individuals to come together to encourage one another to explore and celebrate new ways to enhance their lives by taking part in small, but impactful measures that bring positive incremental change to their communities and the world. Hosts of the Metabolife “Less Is More” parties were encouraged to pick one of the following themes for their party: “Stress Free”, “High Energy”, “Make It Light”, “Recycling” and “Clothing Swap” or to design their own theme.

Once they selected a theme, they were given the design tools to create a themed party page on a national website to build communities with other hosts and guests. They were also given party tips and smart life solutions to incorporate which helped them and their guests think about and consider losing those things that “weigh” them down, whether that be extra weight, old clothing, or household clutter in their lives.

“We had a great time. We enjoyed the tips for living simply and how to reduce stress in our lives. We all sat around practicing exercises with the stress band. We enjoyed talking about starting healthier lifestyles.” —House Party Host

“We had fun. Each person was to bring a few things that they wanted to donate to Good Will. It was funny because there ended up being some swaps made before we even filled the bag. That is what it is all about. I have two big bags to drop off. We played Wii and talked about diets, kids, recycling, etc. Thanks for the great
ideas.” —House Party Host

The Metabolife “Less Is More” Campaign will continue through the end of November. Everyone is encouraged to go to www.joinlessismore.com and register to share their efforts for positive change in their own lives and within their communities.

For future information about “Less Is More”, please visit www.joinlessismore.com.

About Metabolife
Metabolife (www.metabolife.com) is a dietary supplement brand with six products that include Metabolife Ultra®, Metabolife® Green Tea, Metabolife® Caffeine Free, Metabolife® Break Through, Metabolife® Extreme Energy and Metabolife® Aqua Slim™. All the Metabolife products are supported by MLifeSupport on www.metabolife.com, a free online community of inspiration, motivation and real help from experts and peers. Metabolife is made by ISI Brands Inc., a leading global manufacturer of high quality dietary supplement products. For information about other great products from ISI Brands visit www.isibrands.com.

About House Party
Founded in 2005, House Party is a leading consumer activation and experiential marketing services company that engages thousands of qualified consumer advocates who host in-home parties featuring a brand, product or element of entertainment programming. Managed via a proprietary, customized online community space for each brand event, consumers engage both in home and online to explore and promote brands they love. Today House Party stands alone as the most trusted, influential and comprehensive medium for generating in-home marketing results. Headquartered in Irvington, NY, House Party is dedicated to creating and executing successful, high-impact, consumer activation campaigns for a diverse range of industries and Fortune 1000 companies.

*Sweepstakes starts September 25, 2009 and ends November 30th, 2009. Sweepstakes with multiple winners 18+ years old. No purchases necessary. Complete rules at www.joinlessismore.com/contest-rules

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Dr. Steven Gundry, the former head of Cardiothoracic Surgery at Loma Linda University Medical Center, gives advice and answers common questions about health, diet and lifestyle.

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Dr. Steven Gundry, the former head of Cardiothoracic Surgery at Loma Linda University Medical Center, gives advice and answers common questions about health, diet and lifestyle.

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Fit after Fifty

By Kathy Jordan, MS, RD, LDN, CPT

Life is a precious gift and most of us want to live each day to the fullest. Unfortunately, as we get older, suboptimal health and fitness can affect our quality of life by limiting our ability to do our favorite activities. Many of us blame this on age. But actually, much of what we consider a result of aging is actually due to a gradual decline in muscle mass. According to the American Council on exercise, we lose 3-5% of muscle mass per decade after we turn 30. The rate of muscle loss accelerates after 50, particularly for postmenopausal women. This results in a loss of stamina, strength, and balance. According to the American College of Sports Medicine (ASCM), we can slow these losses by doing things that maintain – or even improve – muscular strength and power.

You don’t have to feel old before your time. Adopting a better diet and fitness plan will help you have the energy and stamina to continue an active lifestyle as well as prevent age-related illnesses. Attaining the best possible state of fitness requires a life-long commitment to healthy lifestyle habits. If you want to transform your body into what it was 10 or 20 years ago, consume a well balanced diet that contains plenty of lean protein, fruits, vegetables and whole grains – but that’s just the first step. A balanced exercise plan, like the one detailed below, helps complete the transformation.

There are four components of an exercise program to optimize health and slow the aging process. First and foremost is strength training. Adequate strength is needed to more easily perform daily activities such as cleaning, yard work and playing with the grandchildren, as well as enjoying your favorite pasttimes (golf, skiing, etc). The others include: balance, flexibility and cardiovascular or aerobic exercise. These are not mutually exclusive; for example, you will likely have gains in cardiovascular health and improvements in balance from resistance exercises. And you can gain some strength while working on balance or from aerobic exercises that rely on the larger muscle groups.

Strength Training
Maintaining your weight over time does not mean muscle isn't vanishing, notes Steven B. Heymsfield of St. Luke's-Roosevelt Hospital Center in New York. Muscle loss usually goes unnoticed for decades. In fact, the body hides its loss by subtly padding affected areas with extra fat. This change in body composition in favor of fat can be slowed or reversed by coupling a healthy diet with exercise that incorporates resistance training.

The American Heart Association and the American College of Sports Medicine (2007) recommend doing 10-15 repetitions of 8-10 exercises using weights or other resistance equipment two or more times per week. If you have limited time, focus on the larger muscle groups or exercises that work a combination of muscle groups at one time.

Added benefits include increased bone density and a faster metabolism, which means you’ll burn more calories throughout the day.

Here are some suggestions for maximizing your time and activating the most muscles:

  1. Focus on the large muscle groups including Quadriceps and Hamstrings.
    Your quadriceps is the large group of muscles on the front of the upper leg. These muscles run along the front of the thigh, starting at the hip joint and ending at the knee joint. Hamstrings run along the back of your leg from the knee to the hip. Together, their primary function is to flex the hip and extend/bend the knee, motions needed for walking, running, jumping, climbing stairs and pedaling. Squats and lunges target these muscles. Both can be done with or without weights.
  2. Large muscles/combination: Lat pull downs. You can do these on a lat machine or using resistance bands. This exercise uses several groups of muscles in your back as well as arms and abs if you focus on your from and posture. Other suggestions include assisted pull-ups and push-ups.

For additional exercises and demos go to the website of Georgia State University, Department of Kinesiology and Health.

Aerobics
While this is not the exercise of choice for adding muscle, if you are now sedentary you will add a little muscle by doing aerobic activity. The real benefits of aerobic exercise include improved circulation and emotional well-being. Low impact activities such as brisk walking, bicycling, swimming and hiking are not only easy on your joints, but also have been shown to improve cardiovascular and cognitive health. If your goal is heart health, then track your steps with a pedometer and aim for 10,000 per day. If your goal is weight loss, you may have to work up to 12,000 steps or more per day. Weight loss will be of higher quality and easier to maintain if you couple your aerobic exercise with a couple bouts of strength training every week.

Balance
Balance is “the ability to maintain the body's center of mass over its base of support against the forces of gravity and acceleration” (Shumway-Cook, 2001). If you are just turning 50, you probably aren’t overly concerned with balance. However, as the years slip by this will become more and more important for maintaining quality of life. Believe it or not, strength training, particularly with free weights, is one of the best ways to maintain balance. Other exercises that focus specifically on balance, such as step ups on a Bosu Balance ball (looks like half an exercise ball with a flat bottom) or single leg squats, can be included in your strength training routine.

Flexibility
Have you noticed how much more difficult it is now to reach back and get that seatbelt? Our flexibility declines as we age, resulting in restricted range of motion. Stretching after you’ve warmed up your muscles, or doing yoga and Pilates, are good ways to build flexibility. Pilates and yoga can also help you develop core strength and balance.

To build muscle and maintain overall health and fitness:

  • Weight train at least 30 minutes, 2-3 times per week, making sure you have at least 48 hours rest before working out the same muscle groups.
  • Warm up for at least 5 minutes before you start your workout.
  • A rowing machine or elliptical with the handles will warm up upper and lower body simultaneously.
  • Include at least 30 minutes of aerobic exercise 3 or more times per week. Vary your workouts to prevent overuse of the same muscles and joints.
  • Take a yoga or Pilates class once a week.

If you want to do weight training and aerobics on the same day, I recommend a 5 minute warm-up followed by 30-60 minutes of strength training, finishing with a half hour of aerobic activity such as walking, cycling or swimming.

Remember to stretch at the end of your workout when your muscles are warm and more pliable.
If you get really serious about building strength and muscle, you will need to adjust your diet. I recommend whey protein drinks before your workout and again about 10 minutes after you complete your strength training. Proper supplementation can optimize performance.

If you find you enjoy aerobic activity and want to participate in events of longer duration, you may need to include some supplements to provide extra “fuel” to maintain your energy and maximize recovery.
Regular physical activity that includes these 4 basic components – strength, aerobics, balance and flexibility – not only helps you look and feel younger; it also lowers your risk for a variety of conditions.

1. Janet Raloff. “Vanishing Flesh.” Science News online, Aug 10,1996.
2. Steven B. Heymsfield, Obesity Research Center, St. Luke's-Roosevelt Hospital Center.