Twinlab Seeks to Establish New Customer and Retailer Relationships
The nutritional supplement company Twinlab is in front of customers more than ever before--on the streets, online, at the beach and facilitating customer and retailer education at venues such as conferences and seminars. The main goal for the company is to provide customers and retailers another reason to get excited about the company, its products and new ways to identify with and join the Twinlab community--both online and off.
Partnering with the Vitamin Shoppe, one of the nation’s leadingretailers in the nutritional supplement category, Twinlab will be stenciling streets and sidewalks outside of Vitamin Shoppe locations and highly trafficked street areas during the New York City Triathlon. The stenciling will be done to promote the company's Pure Fuel product, now in Vitamin Shoppes nationwide, and Twinlab's support of Full Throttle Twinlab Racing, one of the leading teams in the triathlon event. In fact, Full Throttle Twinlab Racing will count 20% of the elite athletes field for the triathalon among their team members.
Another example of the partnership between retailers and the company, is support of hosted retailer events. Dr. Alan Greene, the prenatal care expert and Twinlab partner, will be the keynote speaker and panel discussion leader at the Vitamin Shoppe Retailer's Conference in Rosen Shingle Creek in Orlando, Florida. As a brand spokesperson and passionate father of four, Dr. Greene provides valuable insight into how to nurture your child during and post pregnancy. A full line of DrGreene pre-and post-natal and early childhood nutritional supplements is manufactured and distributed exclusively by Twinlab and can be viewed on the Twinlab site.
Among many online initiatives that aim both to educate and entertain, the Twinlab Fuel "Rate Your Abs" contest, The Mobile Beach Bash, will make its way to eight cities this summer from Galveston to Miami to the New Jersey Shore between now and Labor Day. The promotion includes product samples, music, models and an opportunity to enter into the RateYourAbs.com contest on the spot. The promotion features Twinlab's Ripped Fuel 5X® product, from its weight management product line and coincides with the launch of the newly re-designed Twinlab Fuel website. A winner will be chosen at the conclusion of the contest and awarded the Twinlab Fuel Rate Your Abs Jeep which is a featured incentive for contest entrants.
"Twinlab has always been a company dedicated to providing quality products across the complete spectrum of our customers' lives, ranging from infancy to adulthood. In order to provide a stronger, richer experience, we're working hard to connect with customers and retailers in all areas - from the beach to the retail store to the time they spend on the internet. For us, this is less about being a supplement company than about being a company that is consumer focused and science driven. We want to be a primary source support in a customer’s life." -- Mark Fox, President and COO, Twinlab
Twinlab Corporation is a leading manufacturer and marketer of high quality, science-based, nutritional supplements, including a complete line of vitamins, minerals, nutraceuticals, herbs and sports nutrition products. For more information, please visit www.twinlab.com.