Twinlab Launches Ray Lewis Signature Pre-Workout Supplement
The legendary football linebacker is the inspiration behind POWER FUEL®, Twinlab’s new pre-workout formula.
NEW YORK, NY – March 3, 2011 – Twinlab Corporation, a pioneer and leader in sports nutrition for over 40 years, announced the release of an all new pre-workout intensity supplement, called Power Fuel®, which will feature Ray Lewis on its packaging and contain a powerful custom ingredient blend named in his honor.
Ranked among the best players of all time, Lewis has been selected to 12 Pro Bowls since being drafted in 1996. Additionally, he has been named an Associated Press All-Pro 10 times, Defensive Player of the Year twice and Super Bowl Most Valuable Player, becoming only the second linebacker to win the award and the first ever to do so on the winning team.
“I was interested in a company that could bring real results to the table and not just hype. Anybody who knows me knows that if I’m going to do something, it’s going to be done right, and that’s exactly what we’re doing,” said Lewis.
“Ray’s athleticism, drive, intensity and relentless pursuit of performance reflect what Twinlab is all about,” said Marc Stover, Director of Marketing of Twinlab. “And these are some of the qualities that inspired the creation of Power Fuel. This is the perfect combination of two great brands that stand for quality and being the best at what you do. We are thrilled to be working with Ray.”
Lewis will headline the debut of Power Fuel at the Twinlab booth at the Arnold Sports Festival Expo on March 4, 2011 at the Columbus Convention Center in Columbus, OH. He will appear at the booth from approximately 2 pm to 3:30 pm to interact with fans and introduce them to Power Fuel.
TWINLAB POWER FUEL contains:
Formula52™ Intensity Generator: The heart, soul and passion of the Power Fuel formula, Formula52™ is packed with a proprietary blend of Nitric Oxide precursors and facilitators to help stimulate pump, clinically tested fatigue-fighting agents Beta Alanine, Caffeine and a Taurine to aid performance and focus.*
Strength & Power Activator: Creatine is one of the most highly tested of all sports nutrients and is well known to help fuel strength and size gains.* Power Fuel uses a fusion of FIVE different creatine sources to help promote size and strength gains plus glutamine peptides, a form of glutamine that is a peptide (a bonded chain of amino acids), which is believed to provide more efficient transport to muscles.*
Sustained Energy Matrix: A smarter energy system, our advanced energy blend was originally created for use with championship Twinlab endurance athletes. It’s a unique combination of four different carbohydrates that are absorbed sequentially, one after another like a relay race, to provided sustained fuel versus spike and crash sources of carbs.*
Fuel Management System: The intensity, strength, stamina, focus and electric energy…The Zone. It can only happen if your systems are functioning at their peak. The Fuel Management System works to help get you primed and ready for truly intense workouts: Replenish vital electrolytes lost through perspiration, infuse B-vitamins to increase metabolism and help turn food into energy, and patented Cinnulin PF™.*
Twinlab Corporation is a leading manufacturer and marketer of high quality, science-based, nutritional supplements, including a complete line of vitamins, minerals, nutraceuticals, herbs and sports nutrition products. www.twinlab.com
Cinnulin PF™ is a trademark of Integrity Nutraceuticals