Twinlab Launches Herbal Forskohlii Power for Weight Management Support with The Vitamin Shoppe Nationwide*
The Forskohlii Power introduction at The Vitamin Shoppe adds to Twinlab’s growing weight management support product offering there, which includes its Bariatric Support line*
NEW YORK – September 12, 2012 – Despite heightened awareness and media attention, weight management is still an issue in the United States. Currently, one-third of adult Americans are classified as obese with a body mass index (BMI) over 30, according to the Weight-control Information Network . But Americans also have an increasing number of weight management support options, including low-calorie diets, supplementation programs and other interventions. Two trusted names in health and fitness, Twinlab and The Vitamin Shoppe, are prepared to help.
Twinlab recently introduced its herbal and newly enhanced Nature’s Herbs® Forskohlii Power™ weight management support supplement at The Vitamin Shoppe (NYSE:VSI), which is on store shelves now.* Another exciting Twinlab product line already available at The Vitamin Shoppe is the Bariatric Support line, specifically formulated to help serve the nutritional needs of bariatric surgery patients.
“We are constantly striving to fully support the needs of people who are consciously managing their weight, regardless of their specific approach,” said Kate Pastor, Executive Vice President of Twinlab Corporation. “A critical part of this is making our products easily accessible and widely available. The Vitamin Shoppe’s impressive distribution footprint, coupled with the professional guidance and personal service available at every location, allows more people in more places to access Twinlab’s quality products.”
A Natural Approach to Weight Management Support*
Forskohlii Power represents the perfect balance of Ayurvedic tradition and modern science, and researchers report that forskohlin, the key constituent in Coleus forskohlii, the main ingredient in Forskohlii Power, may help to support weight management efforts.* The recently updated formula now contains a higher percentage of forskohlin for increased benefits. Each capsule delivers 125 mg of premium quality Coleus forskohlii standardized for 10 percent (12.5 mg) forskohlin, the same standardized level of forskohlin used in clinical research.
A Trusted Source for Post-bariatric Surgery Nutritional Support
Twinlab’s Bariatric Support line is a supplementation program designed in collaboration with bariatric surgeons and specialists to provide high quality, great-tasting products that help support the specific nutritional needs of bariatric patients. The Bariatric Support line provides convenient options for some of the most common post-surgery nutritional needs, helping patients meet their daily requirements for several key nutrients, including protein, iron, calcium, B vitamins and vitamin D.
Twinlab and The Vitamin Shoppe
The expanding partnership between The Vitamin Shoppe and Twinlab has been solidified through this recent announcement. Twinlab continues to be a dominant brand within the industry, and The Vitamin Shoppe is a leader in retailing nutritional products and connecting with their consumers. The Vitamin Shoppe also invests its time not only expanding the growth in products, but also educating their Health Enthusiasts in store on the product lines they currently carry.
“Twinlab has been a tremendous partner over the years and continues to bring new products and innovations to the market,” said Doug Jones, Senior Vice President of Merchandising for The Vitamin Shoppe. “Their bariatric line is just one example of how they continue to search for the best products for consumers who are serious about their health. Twinlab is a great partner to The Vitamin Shoppe.”
Twinlab’s Forskohlii Power and Bariatric Support line are available nationwide in The Vitamin Shoppe.
For more information about Twinlab’s Nature's Herbs Forskohlii Power visit: http://www.vitaminshoppe.com/store/en/browse/sku_detail.jsp?id=NH-1231
For more information on the Twinlab Bariatric Support product line, visit www.vitaminshoppe.com or click here: http://www.vitaminshoppe.com/search/controller?N=0&Ntk=SiteSearch&Ntt=ba...
Twinlab Corporation is a leading manufacturer and marketer of high quality, science-based, nutritional supplements, including a complete line of vitamins, minerals, nutraceuticals, herbs and sports nutrition products. Since 1968, the Twinlab brand has manufactured and marketed nutritional supplements in both the vitamin and sports nutrition categories. In addition to its namesake brand, Twinlab Corporation also manufactures and sells other well-known category leaders including the Metabolife® line of diet and energy products; Twinlab Fuel® line of sports supplements; Alvita® teas, established in 1922 as a one-herb tea line; and Nature’s Herbs®, a complete line of herbals and phytonutrients. Twinlab’s manufacturing facility in American Fork, Utah is a NSF & GMP-certified facility. Twinlab also runs an R&D facility in Grand Rapids, Michigan; and has its corporate headquarters in New York, NY. Visit www.twinlab.com for more information.
About Vitamin Shoppe, Inc. (NYSE:VSI)
Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States. The company carries national brand products as well as exclusive products under the Vitamin Shoppe and BodyTech proprietary brands. The Vitamin Shoppe conducts business through more than 500 company-owned retail stores, national mail order catalogs and a website, www.VitaminShoppe.com. Follow The Vitamin Shoppe on Facebook at http://www.facebook.com/THEVITAMINSHOPPE and on Twitter at http://twitter.com/VitaminShoppe.