Metabolife Launches New, Two-Stage Weight Management Program to Support Diet Success

April 15, 2008

Metabolife Launches New, Two-Stage Weight Management Program to Support Diet Success

NEW YORK--(BUSINESS WIRE)--Metabolife, a weight management industry pioneer that successfully helped millions of people lose weight, is back on shelves with a new two-stage supplement program and online support services. The program includes the newly reformulated flagship Metabolife Ultra which is based on clinically-tested ingredients to assist with healthy weight loss by reducing body fat and curbing appetite as well as four other products to help support weight management efforts. The two-stage weight management program was specifically designed to support a healthy eating and exercise plan.

Stage one products include Metabolife Ultra, a powerful formula that helps burn fat, curb hunger and boost energy; Metabolife Caffeine Free, to help reduce body fat and curb appetite without caffeine; and Metabolife Green Tea, which provides the added health benefits of green tea extract. These core products contain clinically-tested ingredients to help support healthy weight loss.

“Metabolife is all new and features a revolutionary two-stage, easy-to-manage program that includes five products, new services, new packaging, a new web site, and an online community support system to help people lose weight and maintain success,” says Niki Simoneaux, Director of Brand Marketing for Metabolife. “Our new products and weight management program can help our customers get the life they desire and deserve.”

While many people are able to drop the pounds during a strict diet phase, one of the most challenging aspects of dieting is maintaining your success. To assist with healthy weight management, the second stage of the Metabolife program includes two new products, Metabolife Break Through and Metabolife Extreme Energy. Metabolife Break Through is a new patent-pending, clinically-tested nutritional supplement containing a proprietary combination of nutrients shown to maintain full metabolic effect for at least eight weeks after initial weight loss, helping counteract the body’s natural tendency to keep unhealthy fat. Metabolife Extreme Energy contains a proprietary blend of Guarana extract, Asian ginseng extract, Green tea extract, Yerba Mate extract, Eleuthero extract, Rhodiola extract and Theanine that work together to help increase energy, improve mental alertness and increase metabolism.

Another new product, AquaSlim takes the “pill” out of diet pills. AquaSlim is a brand new diet supplement you drink that helps hydrate, strengthen bones and curb appetite. Made with Super CitriMax and packed with 148mg of naturally-occurring calcium per serving in two delicious flavors, AquaSlim is easy-to-use for people on-the-go.

The Metabolife program promotes a healthy lifestyle, including diet, nutrition and exercise as well as a change in behavior to help manage weight loss.

“Does losing weight and staying healthy feel like a battle? Well, it’s really a war. Your enemies are your own genes, backed by millions of years of evolution, and the only way to win is to outsmart them,” says Steven Gundry, M.D., former head of cardiothoracic surgery at Loma Linda University Medical Center and best-selling weight loss and disease prevention author of books such as the just released Diet Evolution.

“Taking supplements such as Metabolife is not only important to support weight loss and to help maintain your success but is extremely important in achieving good health and longevity when combined with proper diet and exercise,” added Dr. Gundry.

Based on the fact that having support during any weight management program aids success, Metabolife created MLifeSupport, a section of its new web site www.metabolife.com and online community support system to help dieters achieve their goals. The brand new site offers support and guidance, allows users to share success stories and get encouragement from peers, get advice from experts, organize goals, plan healthy meals using the recipe section, and find great fitness tips.

In support of the new products, packaging and program, Metabolife is launching a new advertising campaign entitled “You Deserve” that includes broadcast, print and online executions as part of an extensive re-branding effort. The products in the new Metabolife program are available at Wal Mart, Target, Walgreen’s, Albertsons, Rite Aid/Eckerd, CVS/pharmacy, K Mart and other quality retailers nationwide. For more information on Metabolife products visit www.metabolife.com.